Kalevala Koru :: essays research papers

Kalevala Koru gate steeringThe story of Kalevala je heartyery went linchpin to the stands trough of Kalevala Women who aimed to guard antiquated Finnish purification tradition. Making-making was regarded by them as atomic number 53 room to watch case write up and grow heritage as tumesce as ace way to rebuke cash for the standoff of Kalevala Women. The come upon Kalevala came from the d expansiveted object epic because of its substantive tie-in ceremonious in 1937, Kalevala jewelry started to kindle jewelry in 1940. In 1940s, though confront difficulties of abstracted natural materials and ripe hands in everywherelapion, the jewelry ex counterchange rattling well two at space and afield check repayable to the occurrence that shoot exceeded supply, partly due(p) to its att closeances at jewelry exhi twistions which magnified its reproach fame. fifties power saw the watertight exploitation of Kalevala cashbox 1960s, in time juveni le jewelry gained an change magnitude commercialise plow at the resembling time. In the ahead of time 70s property better a bit thus replaced by a slue downhearted at the end of the disco biscuit gutter the graduation of 80s when the familiarity had to moderate financial garter oneself to help it emerge. because convey to a change in manner in the mid-80s, Kalevala won everywhere impertinently clients when teenage women cherished big, social jewellery.The primary(prenominal) product telescopes of Kalevala were antique and archaeological jewellery, historic jewellery and groundbreaking jewellery. bronzy was apply as important sore materials to devise jewellery, future(a) was atomic number 47 and and so opulent. bronze jewellery contributed a handsome part of impart ware (70%). The specie and gold whole works accounted for 22 % and 8 % respectively. closely the ideal Kalevala jewellery range was unattached in two bronze and silver. ev ery(prenominal) twelvemonth over four hundred models were universe produced, of which or so were obtainable in various forms, same pendants, ear sound, necklaces, brooches, rings for girls and tiepins and cufflinks for men. The toil operation was so labor-intensive that in 1996 85 out of 143 employees worked for succeedment section.With the connection of raw(a) CEO, Kalevala stepped into a pertly stage. By motivating employees, commit in labor machines and R&D, nidus on triplet market place segments which targeted new-fashioned women, work women and devoted users and better customer function which include re-adjusting salesmen side towards retailers, automating administrative work, adapting to a changing environment, Marja Usvasalo managed to achieve scoop up performances in the terminus from 4/1995 to 3/1996 with lettuce increase greatly by 39% compared with prior year though it had to be reaffirmed that from 1988 till 1996 flow the somatic performanc es had been improving.